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Annica Hansen is a well-known moderator, author, and influencer. It all began with her chestnut mare, Woelbchen, and now Annica is regularly hosting at equestrian sport and corporate events as well as running her own online shop, PONYLIEBE. In 2017 we began a close partnership to bring attention to the healthy and natural equine nutrition that AGROBS stands for, including through social media. This has been quite successful. Our partnership with Annica and Woelbchen has also led to the creation of a new product, WoelbchenBussi.
Jesse Drent is a Dutch trick trainer, rider, author, and world-renowned influencer. Along with his horses and ponies, he appears frequently at events including the CHIO Aachen and the Equitana trade show in Essen. His Nalanta online shop sells equestrian accessories and, together with Matt Harnacke, he started the video platform HorseWorldTV in 2020. In 2020 we began a partnership to spread the word about our natural equine nutrition philosophy in neighbouring countries. With Jesse Drent, we’ve found a partner who shares our values in terms of respectful interaction and natural approaches to the management and feeding of our animals. This cooperation includes our regular visits to Jesse in the Netherlands, and Jesse visiting us on Lake Starnberg, leading to new and exciting projects.
Benjamin Werndl and Jessica von Bredow-Werndl are two of Germany’s top dressage riders. Together, they train horses and riders at Aubenhausen, their family-owned dressage and training stables in southern Bavaria. Their work adheres to their motto, “Because we love what we do” and is based on winning partnerships. The Werndls, both Olympic squad riders, have enjoyed triumphs ranging from German dressage championships to the Olympic Games. Agrobs products have been used at Aubenhausen for years, and in April 2022 we were delighted to become an official sponsor of “Team Aubi”.
Anyone who lives in southern Bavaria knows how important ice hockey is to the local inhabitants. Support for this sport is therefore something that our management and the entire Berger family take closely to heart. We’ve been a sponsor to the ice hockey club EC Bad Tölz, aka the Tölzer Löwen, for many years. The “Lions” played in Germany’s second-tier ice hockey league, DEL2, until the 2022/23 season.
Besides the Tölzer Löwen, we’re also a longtime sponsor of the regional ice hockey club ESC Geretsried. Geretsried plays in the Bayernliga and its team includes Agrobs employees.
Alongside the Bad Tölz and Geretsried ice hockey associations, we also provide support to various other sports clubs and social projects in our region. At this time, we are pleased to offer support to SV Münsing and DJK Waldram in their charitable activities.
Every year, AGROBS supports aid organisations. In 2021, we donated to “Pferde für unsere Kinder e.V.”, an association which has made it its mission to allow more children the opportunity to experience horses. The project “10,000 Holzpferde für Kindergärten” provides garden horses to pre-school groups. This year, we have once again earmarked part of our Christmas contribution budget to this association, and in doing so we hope to help bring attention to its work.